Posts tagged ‘strategy’

Kenny Rogers in 'The Gambler' video

You got to know when to hold ’em

Did you ever think of Kenny Rogers as a business guru? No? It didn’t occur to me either. (The Kenny Rogers Roasters chain notwithstanding, he would probably be horrified to be thought of in such a way.) But he’s pretty good at business advice. Listen up, folks.

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Cartoon of a person 'socialising' behind a laptop screen

Getting started in online business

People often ask me how they can get started in online business. This isn’t usually a question I can easily answer, because most of the time I don’t know anything about them. Choosing the right path to success for them will depend on many things, such as their personality traits, strengths, interests and many more unique personal qualities which only they fully understand about themselves.

That said, I try to give them some pointers about what they might like to do and how they might go about achieving it.

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Cover of Snake Oil!

Snake oil! How ‘Make Money Online’ scams work …and how to avoid them

A quick search of the Web will turn up thousands of different websites, all promising to show you how you can make incredible amounts of money online, with very little required from you – little or no expertise, little or no effort, and just a few dollars to unlock the door to limitless wealth.

Sound too good to be true? Sadly, there are a lot of people out there who don’t realise that these propositions are often exactly that.

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Screenshot of ICANN's page for GTLDs

Domains – state of the industry 2013

Just in case anyone missed it when it came out, here’s an interesting report compiled by DNJournal. They invited 17 domain industry experts to share their views on what happened in 2013 and how they think the new gTLDs will impact on 2014. It’s quite a long read but it gives an interesting overview of how the experts are thinking, so it’s probably worth a look if you’re interested in speculating in domains.

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"Defrosted" by John Atkinson of Wrong Hands

Delighting your customers – necessary or not?

It’s generally accepted that it’s cheaper to retain existing customers than to acquire new ones. That being the case, it’s no surprise that many business managers set a great deal of store by fostering customer loyalty. They’re encouraged in this by countless business gurus chanting the tired and worn old mantra: “To succeed in business, you must delight your customers”. But is it actually true?

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AdSense Income Simplified by John Benjamin

AdSense Income Simplified – a book review

Why, oh why do people write a load of rubbish “teaching” people how to make money online? Yeah, don’t bother to answer that – it’s because the most profitable way to make money online is to teach people how to make money online. Thus every man and his dog wants to get in on the MMO game. This book is no exception.

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