According to an article by entrepreneur.com earlier this month, companies’ use of social media is failing to create customers.
The article starts off with a graph from Custora which shows what a small percent of customer acquisition is attributable to social media. But the graph only gives you part of the story.
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[Review of the 1st edition]
Well, I knew this wasn’t going to be a long read at an estimated 21 pages, but I was curious to see just what amazing advice might be shared in such a short document. Mr Hedley (Alex) tells us that he’s an Internet entrepreneur and doesn’t want to bore us with his motivational story in the same way as other Internet marketers do. He’s going to teach you his SEO method without any fluff and his system isn’t taught ANYWHERE else on the Internet.
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I’m sure that lots of you are just like me – completely overwhelmed by the plethora of social media. Sometimes I feel obliged to spend all my time tweeting, liking and hanging out on those sites. To be honest, I can’t face up to the task so I hardly ever do it. Anyway, is it really worthwhile? Let’s have a look.
Read articleI have to admit that I was never a big fan of Facebook, Twitter and the rest of the social media.
Facebook seemed like a hangout for family and friends, not a conduit for business PR.
Twitter’s 140-character limit seemed too, well, limiting to make it useful. (I have to say that Stephen Fry’s much-trumpeted presence there put me off it a bit too. Yes, he’s very clever. But doesn’t he like to let you know it?)
LinkedIn used to be a useful if rather dull way of connecting with business acquaintances and building networks – a bit like FriendsReunited for the business world. But they’ve spoilt it in recent months by turning themselves into a sort of pinstripe Facebook.
As for Google+… well, everyone’s got a profile, but who actually spends time updating it?
That’s my view as it was about a month ago.
Read articleI have a Google+ account. Apparently everyone with a Google account has one. I never use mine and was curious to find out if anyone had ever used theirs to the benefit of their business. And so, I set out on a quest to find someone who could show they’d benefited from it, and explain how. I saddled up my Internet pony and trotted off to my usual haunts (some of them are behind paywalls) to see what people would say about it. I was asking a simple question.
Read articleHave you used G+ to benefit your online business?
I’m a newbie on Empire Avenue (EAv) so I’m far from being able to give any advice about this activity. However, there was a buzz about it on the Experienced People forum, and I didn’t want to be left out. I joined up and really liked the place. This is how I got on.
Empire Avenue is the fastest and most effective way to expand, engage and evaluate your social networks.
They describe the place as being “Social Media on Rocket Fuel”.
Read articleOnline photo-sharing service Instagram have now been forced to issue a denial that the recent change in their terms of service was intended to give them the rights to sell on their users’ photos to advertisers, without paying or indeed even asking the users concerned.
The new terms of service required users to grant Instagram a “non-exclusive, fully paid and royalty-free, transferable, sub-licensable, worldwide licen[c]e to use the content that you post on or through the service” and also allowed “a business or other entity [to] pay [Instagram] to display your username, likeness, photos and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you.”
Instagram now say that the change was intended “to communicate that we’d like to experiment with innovative advertising that feels appropriate on Instagram” and blamed confusing language for the misunderstanding.
Read articleI’m not exactly a huge fan of Jakob Nielsen – I’ve been known to describe him as a dinosaur stuck in the 1990s before. And I’ve…
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