Posts tagged ‘marketing’

Kenny Rogers in 'The Gambler' video

You got to know when to hold ’em

Did you ever think of Kenny Rogers as a business guru? No? It didn’t occur to me either. (The Kenny Rogers Roasters chain notwithstanding, he would probably be horrified to be thought of in such a way.) But he’s pretty good at business advice. Listen up, folks.

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Cartoon of a person 'socialising' behind a laptop screen

Getting started in online business

People often ask me how they can get started in online business. This isn’t usually a question I can easily answer, because most of the time I don’t know anything about them. Choosing the right path to success for them will depend on many things, such as their personality traits, strengths, interests and many more unique personal qualities which only they fully understand about themselves.

That said, I try to give them some pointers about what they might like to do and how they might go about achieving it.

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Woman on a beach with a laptop

Making money online for expats (or any other niche?)

I would have thought that most expats would be interested in making money online. It would be ideal for low-paid teachers, trailing spouses, and anyone generally interested in making some extra cash. I’ve tried our expat audience on the subject a few times but they’ve never shown much interest.

Maybe I had the wrong approach.

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Selling Digital Products the Simple Way

Selling digital products the simple way

If you’re a creative kind of person and would like to sell your creations online, very likely the first question you’ll ask is: How do I do it?

The problem for many creative types is that they don’t have the time, technical skills or inclination to build themselves a website of any kind—let alone an eCommerce website, which is a notoriously complicated process.

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Social media use fails to create new customers

According to an article by entrepreneur.com earlier this month, companies’ use of social media is failing to create customers.

The article starts off with a graph from Custora which shows what a small percent of customer acquisition is attributable to social media. But the graph only gives you part of the story.

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Gumroad home page

Sell your products online with Gumroad

In my earlier blog posting, I wrote about how artists can use Gumroad to make money online. But it’s not just useful for artists, it can be used by all sorts of people to sell all sorts of things.

Gumroad is for independent writers, designers, game developers, musicians, artists, filmmakers, and anyone in-between. Simply, if you’re a creator — Gumroad is for you.

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Cover of Snake Oil!

Snake oil! How ‘Make Money Online’ scams work …and how to avoid them

A quick search of the Web will turn up thousands of different websites, all promising to show you how you can make incredible amounts of money online, with very little required from you – little or no expertise, little or no effort, and just a few dollars to unlock the door to limitless wealth.

Sound too good to be true? Sadly, there are a lot of people out there who don’t realise that these propositions are often exactly that.

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A typical Gumroad product page

Gumroad – how artists can make money online

What is Gumroad? It’s a service which enables people to sell digital products with just one click. No hassle – no need to set up an online store. Since it started in 2011, it’s expanded its service considerably. Now you can use Gumroad to sell physical products too, and it handles the payment and order fulfilment side of things for you. You can even sell subscriptions to a regular flow of content. So there’s something which should be of interest to writers.

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