Posts tagged ‘competitors’

80/20 Sales and Marketing

80/20 Sales and Marketing – a book review

This book consists of a foreword by Richard Koch, author of The 80/20 Principle and The 80/20 Manager, 25 chapters, and an epilogue. Having recently written the post about delighting your customers and whether it’s a good strategy or not, I was keen to read more about the 80/20 rule. This book seemed like a good place to start and it had mostly received favourable reviews on Amazon. (Not that you can trust reviews on Amazon these days.)

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"Defrosted" by John Atkinson of Wrong Hands

Delighting your customers – necessary or not?

It’s generally accepted that it’s cheaper to retain existing customers than to acquire new ones. That being the case, it’s no surprise that many business managers set a great deal of store by fostering customer loyalty. They’re encouraged in this by countless business gurus chanting the tired and worn old mantra: “To succeed in business, you must delight your customers”. But is it actually true?

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