Posts in the ‘Social Media’ category

Social media use fails to create new customers

According to an article by earlier this month, companies’ use of social media is failing to create customers.

The article starts off with a graph from Custora which shows what a small percent of customer acquisition is attributable to social media. But the graph only gives you part of the story.

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"Yourplace" cartoon by John Atkinson of Wrong Hands

Using social media to acquire more customers

I’m sure that lots of you are just like me – completely overwhelmed by the plethora of social media. Sometimes I feel obliged to spend all my time tweeting, liking and hanging out on those sites. To be honest, I can’t face up to the task so I hardly ever do it. Anyway, is it really worthwhile? Let’s have a look.

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Facebook – broadcasting your secrets to the world

I’ve never been particularly keen on the social media, for three main reasons. One is that I’ve never found them very interesting – so many posts and tweets are idle chat (or even random burble) rather than genuine news. The second, related, reason is that I’m not so arrogant as to think that all my friends and acquaintances are really that interested in my every move, so I see no reason why I should tell them all that my left nostril is itchy this morning or that my computer keyboard is full of fag ash. The third is that although I’m not a particularly private person, I don’t necessarily want to tell the whole world all my business. I think it should be up to me who I tell about what I’m up to.

So I was quite shocked to read a Wall Street Journal article the other day saying that two gay students had effectively been “outed” to their parents by the unwitting actions of their Facebook friends.

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Does your business need social media?

I have to admit that I was never a big fan of Facebook, Twitter and the rest of the social media.

Facebook seemed like a hangout for family and friends, not a conduit for business PR.

Twitter’s 140-character limit seemed too, well, limiting to make it useful. (I have to say that Stephen Fry’s much-trumpeted presence there put me off it a bit too. Yes, he’s very clever. But doesn’t he like to let you know it?)

LinkedIn used to be a useful if rather dull way of connecting with business acquaintances and building networks – a bit like FriendsReunited for the business world. But they’ve spoilt it in recent months by turning themselves into a sort of pinstripe Facebook.

As for Google+… well, everyone’s got a profile, but who actually spends time updating it?

A (slight) change of heart

That’s my view as it was about a month ago.

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How useful is Google+ for a small online business?

I have a Google+ account. Apparently everyone with a Google account has one. I never use mine and was curious to find out if anyone had ever used theirs to the benefit of their business. And so, I set out on a quest to find someone who could show they’d benefited from it, and explain how. I saddled up my Internet pony and trotted off to my usual haunts (some of them are behind paywalls) to see what people would say about it. I was asking a simple question.

Have you used G+ to benefit your online business?

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Some thoughts about Facebook

Since its founding by Mark Zuckerberg in 2004, Facebook (FB) has quickly grown to become the world’s most used social website. At first it was mostly used by people to connect with friends and family. However, as the volume of traffic swelled massively, many businesses came to see it as an ideal promotional tool. Let’s see how things have developed.

Why I didn’t like Facebook

It seemed as though some people were obsessed with it. They told the world about everything that was happening in their lives, and it all seemed a bit boring to those who weren’t their closest friends or family. I never really got into it.

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Cartoon: "Vintage Social Networking" by John Atkinson of Wrong Hands

Using Empire Avenue for improving your social media presence

I’m a newbie on Empire Avenue (EAv) so I’m far from being able to give any advice about this activity. However, there was a buzz about it on the Experienced People forum, and I didn’t want to be left out. I joined up and really liked the place. This is how I got on.

What is Empire Avenue?

Empire Avenue is the fastest and most effective way to expand, engage and evaluate your social networks.

They describe the place as being “Social Media on Rocket Fuel”.

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The Instagram rights grab – poor drafting or a U-turn?

Online photo-sharing service Instagram have now been forced to issue a denial that the recent change in their terms of service was intended to give them the rights to sell on their users’ photos to advertisers, without paying or indeed even asking the users concerned.

The new terms of service required users to grant Instagram a “non-exclusive, fully paid and royalty-free, transferable, sub-licensable, worldwide licen[c]e to use the content that you post on or through the service” and also allowed “a business or other entity [to] pay [Instagram] to display your username, likeness, photos and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you.”

Instagram now say that the change was intended “to communicate that we’d like to experiment with innovative advertising that feels appropriate on Instagram” and blamed confusing language for the misunderstanding.

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