Snake oil! How ‘Make Money Online’ scams work …and how to avoid them
First Edition: published 14 November 2012
Are YOU Sick Of Being A Wage Slave… While Your Fat Cat Bosses Take It Easy?
Don’t YOU Deserve A Better Life?
You Can Make $$$,000s WHILE YOU SLEEP!!!
If you’ve ever considered trying to make a bit of extra money online, then you’ve probably already encountered the sort of messages above while you’ve been pondering how to do it.
A whole industry has sprung up offering this kind of “Make Money Online” (MMO) proposition. A quick search of the Web will turn up thousands of different websites, all promising to show you how you can make incredible amounts of money online, with very little required from you – little or no expertise, little or no effort, and just a few dollars to unlock the door to limitless wealth.
Sound too good to be true? Sadly, there are a lot of people out there who don’t realise that these propositions are often exactly that. But it’s not that they’re stupid, or greedy – the people behind these scams are very charming and very plausible, and know all the right buttons to press to entice honest but inexperienced people into the snake pit.
In Snake Oil! Kay McMahon and Theodore Koukouvitis take a critical look at the MMO industry, the people who dominate it, and their products. Both authors call on years of experience in making a living online to examine the claims made for MMO products, the way they’re presented to the inexperienced customer, and the substance of the products themselves. They explain why the products sell so successfully, why they don’t deliver on the claims made for them – and why, in spite of this, their devotees keep coming back for more.
This book clearly identifies the techniques used to put together and sell these MMO ‘frauducts’. For those setting out to make money online, it offers a powerful antidote to the charms of the snake oil sellers.
Buy the book!
Amazon.com
Amazon UK
Europe
Asia/Oceania
Americas
You can buy this book through any local version of the Kindle Store. For your convenience, we’ve provided links to all of them.
If you have the time, we’d appreciate it if you could rate or review the book on Amazon too – it’s always good to have feedback. Thanks!
Not got a Kindle?
Don’t worry, you don’t need one. There are several Kindle reader programs, plugins and apps available at Amazon that cover most computers and smartphones.
2 Responses to “Snake oil! How ‘Make Money Online’ scams work …and how to avoid them”
I bought this book and its quite an eye opener. I had no idea that there were so many scams going on. A lot of it seems quite plausible. It’s rare to find a book like this because it’s buried among hundreds of other books telling people how to get rich quick.
I would like to ask if I may have you sold a lot of these?
No, I haven’t sold a lot. Sales are still in double figures. As you say, the book is on sale alongside hundreds of get rich quick books. It’s not just a case of it not being noticed with all the competition, it’s also that people don’t seem to want to read stuff to help them avoid getting ripped off. They’d much rather buy and read fairy tales which tell them how easy it is to make money online and how they could be earning six or seven figure sums very easily if they buy a recipe containing a few secrets.
None of these ‘secrets’ ever work of course. And if they did they wouldn’t be a secret for very long, given that there’s a book on sale telling the world about it.
Apart from finding the Snake Oil book an eye opener, did you find any of it useful? Did you learn anything?