Personally, I simply like to connect with people on social media. The very first website I bought on Flippa was a joke website with no revenue and nearly 0 traffic, I did buy it only for its Facebook community of 3000 fans with whom I interacted every single day for a little while. It was very fun and I still from time to time like to feed this community with jokes.

I don’t like to promote a brand on Facebook, or I like it but in a unusual way. What worked best for me was when I reached a well know painter from my city so that he could put his paintings for sell on my website. People started to share and we made a couple of sales out of this.