Your website’s colour scheme is one of the strongest non-verbal ways in which you can make an impression on the reader.
There have been all sorts of psychological studies done on the messages that individual colours convey. OK, so they can seem a bit of a cliché sometimes. But that doesn’t mean to say they’re not true – or that you can afford to dismiss them because you have a strong preference for lime green text on acid yellow.
Choosing the right font to represent you is something you should take a bit of trouble over, whether it’s on a website masthead, the cover of an eBook, or even a business card. Fonts play a powerful part in conveying a corporate impression – from the classic gravitas of the Roman-type serif, to the elegant refinement of the script-based fonts, to the jokiness of some of the illustrated fonts.