I’m sure that lots of you are just like me – completely overwhelmed by the plethora of social media. Sometimes I feel obliged to spend all my time tweeting, liking and hanging out on those sites. To be honest, I can’t face up to the task so I hardly ever do it. Anyway, is it really worthwhile? Let’s have a look.
I have to admit that I was never a big fan of Facebook, Twitter and the rest of the social media.
Facebook seemed like a hangout for family and friends, not a conduit for business PR.
Twitter’s 140-character limit seemed too, well, limiting to make it useful. (I have to say that Stephen Fry’s much-trumpeted presence there put me off it a bit too. Yes, he’s very clever. But doesn’t he like to let you know it?)
LinkedIn used to be a useful if rather dull way of connecting with business acquaintances and building networks – a bit like FriendsReunited for the business world. But they’ve spoilt it in recent months by turning themselves into a sort of pinstripe Facebook.
As for Google+… well, everyone’s got a profile, but who actually spends time updating it?