Someone mentioned long-tail keyword strategy to me recently and I expressed scepticism as to whether it still worked these days. Quite reasonably, he asked me why I had that opinion, and “Er, just because that’s what I think” didn’t seem like a good enough answer. I had to justify my views somehow. Thus I spent the next few days reading everything up-to-date I could get my hands on about the subject, plus asking a lot of questions on various forums. Some of the discussions are behind paywalls so I can’t link to all my sources. Let’s see how I got on in my quest to discover if targeting the long tail is a good strategy or not in 2013.