Your website’s colour scheme is one of the strongest non-verbal ways in which you can make an impression on the reader.
There have been all sorts of psychological studies done on the messages that individual colours convey. OK, so they can seem a bit of a cliché sometimes. But that doesn’t mean to say they’re not true – or that you can afford to dismiss them because you have a strong preference for lime green text on acid yellow.
Choosing the right font to represent you is something you should take a bit of trouble over, whether it’s on a website masthead, the cover of an eBook, or even a business card. Fonts play a powerful part in conveying a corporate impression – from the classic gravitas of the Roman-type serif, to the elegant refinement of the script-based fonts, to the jokiness of some of the illustrated fonts.
This quick posting was inspired by seeing this article on Design Festival. That’s the best laugh I’ve had today! Do have a look! However, despite illustrating their points with some hilarious images, they are actually raising some serious issues about how a poorly designed logo can cause negative perception of your brand.
I’m a big fan of getting professional logos done for my sites, if and when I can afford it. Not all my sites have good logos, some are cobbled together DIY jobs – and it shows! This blog is a prime example.
Here are some which we had done professionally. All three were the work of Mark Ballantyne of Eagle Imagery.